Want to get more views, likes, shares, and comments on your Facebook post organically to increase your reach? Posting engaging content that resonates with your audience is the key to boosting interaction with your Facebook Page and gaining more Facebook views for a successful Facebook campaign. If you’re interested in learning about what you should post on your Facebook Page to get more eyeballs on your content and increase engagement, then try out these recommended tips and tricks.
Ask questions from your audience.
Asking relevant questions from your audience is a powerful strategy to start interacting with your audience. Be creative about the selection of questions you can ask to drive real users and customer feedback on your business decisions. Experiment with random questions related to your niche to bring more post engagement. Pay attention to the ways you can ask users questions that are interesting and easy to respond to.
Popular topics people are talking about.
Stay updated on trending topics that people are talking about presently. This can improve your possibilities of appearing in the feeds of your target audience and can encourage people to comment on and share your posts.
Leverage premium quality visuals.
Good quality visuals are significant to gain more viewers and encourage them to engage with your posts. Create impressive videos, infographics, or photos to increase your post’s engagement faster than ever. Including impressive visuals in your posts can help stop scrolling and allow your users to interact with your posts. Sharing your informative graphs and charts on Facebook can help introduce your users to industry trends.
Behind-the-scenes.
Uploading behind-the-scenes (BTS) photos or videos of your business or other events can get more likes and engagement on your content. You can create content on how products are made, add bloopers of other videos, include your employees’ introductions, etc. Look into the ways that your brand can interact personally to share behind-the-scenes images and unique content or stories with your users.
Product pictures.
If you wish to promote your products on your business page to boost your sales, then share your product photos in creative ways. Consider themes related to coming holidays, application shots, flatlays, etc. Find impressive ways to share your product photos and make them as appealing as possible to increase engagement as well as conversions.
Facebook stories.
Just like Instagram stories, using Facebook stories provides the best way to reach followers with short-form content. Unlike Facebook page posts, stories disappear after 24 hours. So, you can use stories to share time-limited content. You can connect your Facebook and Instagram pages to automatically share stories from Instagram to Facebook.
Giveaways and contests.
Arranging a giveaway or contest is a surefire strategy to draw the audience’s attention and keep them engaged. Also, it can help create brand awareness, boost reach, and increase overall followers on Facebook.
When organizing a giveaway prize or contest, make sure that your target audience is interested in it. Product, immediate access to your content, or a subscription to your service are the best prizes for a giveaway or contest. However, if your business operates somewhat differently, consider only what your users would like.
Blog posts.
Sharing blog posts of your company is a proven Facebook engagement post idea that will never fail. This is because content marketing is equally important as social media marketing. Moreover, this will help you save time in creating new content to share on Facebook that can bring more clicks to your posts.
Digital marketers show off how easily social media and content merge in Facebook posts. Try to be informative by sharing the blog content of your company across all social media channels along with the rest of Facebook content ideas.
Focus on what time you are posting your content.
To increase Facebook post likes and engagement, it is recommended to consider the right posting time. Be sure that you share your posts at times when your target audience is active on the platform. If your users are not online when you upload your posts, you could miss out on lots of interaction and engagement. Use analytics to know the best posting time.
Differ your posting frequencies.
One strategy may not necessarily fit all businesses on social media. There will always be some content creation ideas and techniques that work effectively in some sectors, but not all. Some media companies or marketers may need to upload posts every hour or so while B2B companies make just one post a week. So, it is best to experiment with different posting frequencies to identify what works well for your audience on Facebook and your business. Keep trying different frequencies until you locate the best medium of post creation and user engagement.
Video content.
Facebook algorithm prioritizes creators who post video content. Also, Facebook has a complete ‘Watch’ section only for videos. So, including videos in your content strategy is a great option to improve your strategy. You can try creating educational videos, how-to videos, stop-motion videos, informational videos, tutorials, or other ones. You must focus on video quality and use advanced equipment for recording and editing.
Facebook live video.
Among all types of videos on Facebook, live videos are considered highly important for creating awareness about your new product launch, upcoming events, etc. It is good for hosting a special event, webinar, or an interview. You can show various ideas for using your products or services. Recording some minutes of candid content can be the best live video on Facebook. Try to answer any questions of your audience or respond to their comments during Live streaming.
Conclusion
A top-performing and engaging Facebook post is any form of content that works effectively for your audience and Facebook’s algorithm. Serving your users with what they want is the best idea to enhance engagement on your posts. So, start creating and scheduling your shareable and engaging content for your personal or business Facebook page.
